Food for Thought

California Fruit and Vegetable (CF&V) Electronic Benefit Transfer (EBT) Pilot Project

The CF&V Pilot Project is a health incentive program designed to provide supplemental food benefits to CalFresh households upon purchase of California-grown fruits and vegetables with their EBT card at Mothers Nutritional Centers located in Los Angeles County and the Sustainable Economic Enterprises of Los Angeles Crenshaw Farmers' Market. The incentive provides a CalFresh dollar-for-dollar match to CalFresh households, up to a $60 limit per month. Additional information can be found on the CF&V webpage. Please use the Farmers' Market locator map to locate the participating farmers' market to take advantage of this fresh opportunity.

New “Market Match” Program

Farmers’ Markets that are participating in the original ongoing Market Match program, will be providing an increased amount of matching (up to $20 per visit) with CalFresh customers who use their EBT at the participating farmers’ markets and stores. The list of partners participating in this new "Market Match" program can be found here. (Updated September 2023)

Original “Market Match” Program

Market Match is California’s healthy food incentive program that matches customers’ CalFresh nutrition assistance benefits at farmers’ markets and other farm-direct sites. When CalFresh customers use their EBT cards to purchase at participating Farmers’ Markets, they may receive credit (up to $15 per visit). Please use this interactive Farmers' Market locator map that allows users to find farmers' markets near their zip codes. Many of these markets may accept EBT usage and may be participating in the Market Match program.