¡Más Fresco! is a partnership between the University of California San Diego (UCSD) Center for Community Health, United States Department of Agriculture (USDA), and Northgate Gonzalez Market.
The program provides financial incentives to CalFresh households when they purchase fresh fruits and vegetables using their EBT card at participating Northgate Markets in Los Angeles, Orange and San Diego Counties.
¡Más Fresco! is now available to CalFresh recipients via online enrollment. CalFresh recipients who enroll in the ¡Más Fresco! More Fresh Program will be randomly assigned to receive either $2 or $4 in rebate dollars for every $1 of Calfresh EBT dollars spent on fruits and vegetables at participating Northgate González Markets, up to $100 per month.
The following LA County locations of Northgate Market are participating in this program:
To prepare for P-EBT 2.0, eligible families with school aged children should ensure their most current mailing address is updated with their schools. Eligible families will not have to submit an application for P-EBT 2.0. When P-EBT 2.0 begins, cards will be mailed directly to eligible children based on the mailing address on file with their school.
Families that have already received a P-EBT card and need assistance with PIN set-up, need to request a replacement card, or did not receive their card in the mail as expected, may contact the P-EBT Helpline at (877) 328-9677 for help.
The P-EBT Helpline can only help families that expected to receive a card in the mail or already received a P-EBT card. The P-EBT Helpline cannot assist with P-EBT eligibility issues or issue P-EBT benefits.